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Solutions
Technologies
Data Analytics
Data Analytics
Data analytics involves the manipulation, analysis and modelling of complex data to deliver the intelligence required for optimal decision-making. Data analytics includes techniques such as data mining and predictive modelling and is used in areas which include:
- Analytical CRM - the analysis and prediction of customer behaviour to improve marketing sales and service processes.
- Detection and prevention of 3rd-party transactional fraud.
- Detection and prevention of insider fraud.
- Business process optimisation.
What we do
We design, build and maintain advanced analytics solutions, which include techniques such as:
- Data matching, including enhancement.
- Data transformation.
- Data sampling and partitioning.
- Artificial intelligence and neural network modelling.
- Clustering and discovery.
- Geographic mapping and spatial modelling.
We provide our clients with the option of undertaking advanced data analytics either on your premises, or in our own Datalab analytics facility.
Datalab is a state-of-the-art facility that enables fast, consistent and predictable delivery of a range of analytical services across customer, employee, product, transactional and unstructured data. It incorporates pre-built hardware and a suite of best-of-breed software. Datalab can be utilised on an ad-hoc basis or as part of a longer-term managed data service. Datalab is hosted and operated as a secure facility.
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