28 April 2008

Detica Group plc (DCA.L), the specialist business and technology consultancy, and Transport for London (TfL) have been nominated for two awards in the 2008 Webby Awards, the leading international award honouring excellence in interactive design, creativity, usability and functionality on the Internet.

The TfL website, redesigned by Detica and TfL's New Media team, was one of 8,000 entries from more than 60 countries considered by the International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities. Detica and TfL are nominated in the Government category for both The Webby Award and The People's Voice award.

"The Webby Awards honours the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "The Transport for London website selection is a testament to the skill, ingenuity and vision of its creators."

The Webby Award nomination follows hot on the heels of a special commendation for the Detica and TfL team in the recent Design Week Awards, in which the innovative design of the TfL website came second only to Apple's iPhone.

Rhys Davies, Head of Creative Services in Detica's Commercial business unit, commented: "It's a real honour for Detica to be nominated for such a highly respected industry award. We are incredibly proud of our work with TfL, which I believe complements and builds on our thirty-year heritage as innovative thinkers and designers of solutions to complex, information-intensive problems."

Detica specialists in user-centred design worked alongside TfL's New Media team to completely re-design their web services channel. The team's challenge was to reorganise and improve the website, with a specific focus on helping users find information and services as easily as possible. As a result they have transformed the original government website into a compelling and engaging consumer-focused portal capable of adopting the latest developments in digital technology.

Caroline Little, Head of New Media at Transport for London said: "With 10 million journeys a day across the TfL network, we've listened to our passengers and made it easier for them to get essential information from the site. All the information passengers need to know about the Tube, bus, Docklands Light Railway and river services, walking and cycling, is now at their finger tips."

Sally Clift or Rachel Ringstead Porter NovelliTel: +44 (0)207 853 2222email: or

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