8 May 2008

Detica Group plc (DCA.L), the specialist business and technology consultancy, and Transport for London (TfL) have won the People's Choice award in the 2008 Webby Awards, the leading international award honouring excellence in interactive design, creativity, usability and functionality on the Internet.

The TfL website, redesigned by Detica and TfL's new media team, was one of 10,000 entries from more than 60 countries considered by the International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

"Nearly 500,000 votes were cast in the Webby People's Voice Awards and the people have spoken. This is a tremendous honour — your work truly represents the best of the Web," said David-Michel Davies, Executive Director of The Webby Awards. "The Transport for London website is a testament to the skill, ingenuity and vision of its creators."

This award follows hot on the heels of a special commendation for the Detica and TfL team in the recent Design Week Awards, in which the innovative design of the TfL website came second only to Apple's iPhone.

Rhys Davies, Head of Creative Services in Detica's Commercial business unit, commented: "We are so pleased to have won The People's Choice Award as our work for TfL is all about the public and making life easier for them. Our biggest task here was creating a user-friendly solution to a complex, information-intensive problem — we are incredibly proud that our expertise in this area has been recognised and rewarded."

Detica specialists in user-centred design worked alongside TfL's New Media team to completely re-design their web services channel. The team's challenge was to reorganise and improve the website, with a specific focus on helping users find information and services as easily as possible. As a result they have transformed the original government website into a compelling and engaging consumer-focused portal capable of adopting the latest developments in digital technology.

Sally Clift or Rachel Ringstead Porter NovelliTel: +44 (0)207 853 2222email: or

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